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Basketball uniforms used to look like this.

Tennis rackets once looked like this.

The Simpsons once looked like this.

Updating the design led to vast improvements in all three instances.

The initial reaction to the 1990 Michigan Wolverines taking the court in long, baggy shorts was near outrage. Over two decades later, those shorts are the norm on courts all over the world.

How watchable would tennis be if Roger Federer and Rafael Nadal were "firing" serves at 68 miles per hour with antiquated wooden rackets?

Think Homer and Marge's storybook marriage would have lasted 24 years if they were still the crudely-drawn images that originally appeared on The Tracey Ullman Show?

Things change over time. So why, pray tell, did anyone who's ever even driven by the Tempe campus of Arizona State University seemingly freak the hell out over the change of the school's mascot, Sparky?

On the first day of March, amid a lot of pomp and circumstance, ASU introduced the face-lifted imp to the public -- and it was followed by a nearly unanimous gasp from Sun Devil faithful.

Tuesday, the university announced they were scrapping the new design for the iconic mascot which was introduced less than three weeks ago. Instead fans, alumni, students, faculty and staff will have a hand in designing Sparky's new facial features.

The over-arching question here is: did Sparky need an update? I'd say no, but then again, it wasn't me who originally had the plan to make the devil mascot more "kid friendly."

This isn't the first time Sparky has received an update. Did people freak out when the mascot's look changed from this in 1970s? I highly doubt it.

If the university really wanted to modernize Sparky's appearance, they should have done so in April of 2011 when they proudly showed off their new Nike-designed athletic uniforms that were such a hit. To have two phases of the athletic branding makeover was a mistake. If they would have done it in one fell swoop, the positivity over the uniforms would have trumped the negativity over the mascot's makeover.

Instead, ASU finds itself in damage-control mode. Again, Sparky didn't need a change. But if you're going to invest time, resources and money in working hand-in-hand with Disney to freshen things up, at least have the backbone to stick to your guns and stand by your decision.

Hell, in 1985 even Coca-Cola waited almost three months before they announced they were bringing back old Coke. They sold both products simultaneously for seven years before phasing out the "revamped" product in 1992.

Maybe that's the solution for ASU. Old Sparky and new Sparky working together. Other schools utilize different versions of their mascot.

If that happened, the Sparky purists (I can't believe I just typed that) would be satisfied and the university wouldn't appear spineless for performing an about-face on a new idea so soon.

Somebody get Michael Crow on the horn!

Vince Marotta, Web Content Editor - ArizonaSports.com

14 Comments   |   Join the conversation »
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  • Abuse
    HIGHrollaX wrote...
    Dammmmnit...
    BC The dang thing looks like a cartoon character and isn't fierce, What more of a reason do you need?
  • Abuse
    Patrick Peterson's Talent wrote...
    Sparky design
    Terrible, like the school.
  • Abuse
    W00D wrote...
    WOW Vince
    Comparing technological advancements in apparel, equipment & animation to legitimize your weak point has solidified our local sports media to mediocrity. Nobody liked it, including you it seems. Don't hate the Passion! Backbone?! I see you took both sides, covering your eyes & tail to have a reason to rebuke any backlash. "Spineless" articles like this should be reconsidered & maybe this station & website will advance from something AZ fans reluctantly follow to an entity we are proud of. Lets bring some creativity & originality to this thing huh guys? Nothing personal, just disappointed.
  • Abuse
    SurpriseMe wrote...
    eyes did him in
    the eyes to freaky....
  • Abuse
    KeithE4 wrote...
    This Sparky is creepy
    It looks like a cross between Vincent Price and the old Burger King. Keep the current one. Although the 1970s one was just as bad, if not worse - it looked like Richard Nixon with horns. :-D
  • Abuse
    Listner923 wrote...
    Dump the Devil
    Pick a whole new mascot, this devil worship should be tossed out. Back in the 70's we had to remove a cross from the on campus church due to "separation of church and state", this should have gone then too. Of course that is not what the founding fathers meant. In any case DUMP the DEVIL mascot entirely.
  • Abuse
    sundevil7901 wrote...
    Agree with Vince
    The changes were not good, and I would rather the current mascott design stay in place, but the changes were not nearly as blasphemous as people made it out to be. People would have gotten over it, and come football season, when we are focused on the on-field product, it wouldn't have seemed like such a big deal.
  • Abuse
    nodon wrote...
    lame Disney design
    New Sparky is lame. Old Sparky not great either but better I guess. Funny thing is all these ASU fans pretend to care about Sparky but yet can't be bothered to show up at sporting events. ASU in NIT last night, arena largely empty. ASU fans are a joke.
  • Abuse
    StubbyJ23 wrote...
    1985
    Why don't we bring back the 85' Sparky?
  • Abuse
    mesa mad man wrote...
    minority
    i think i am in the minority of people that liked the new one? i thought the old one looked cartoonish and laughable at times. this new one at least had a little more fierce/creepy look about him. In the end.. its still a person in a costume dancing around acting a fool at a football game. Its not the end of the world. We could have a pelican or something worse...
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