Fan support is never really an issue for the University of Arizona basketball team.
One of the top programs in the country, Wildcat faithful flock to the McKale Center to see their team take on all comers, as sellouts are the norm.
Now their support has been quantified.
According to a study by Emory Sports Marketing Analytics, Arizona's fan base ranks second only to Louisville in terms of loyal support.
For our College Basketball Fan Equity analysis we use a "Revenue Premium" method. The intuition of this approach is that fan base quality is reflected in a school's men's basketball revenue relative to the team's performance. To accomplish our analysis, we use a statistical model that predicts team revenues as a function of the team's performance, as measured by winning rates and post season success. The key insight is that when a team achieves revenues that greatly exceed what would be expected based on team performance, it is an indication of significant brand equity. The analysis therefore avoids bandwagon effects and gets at the core loyal fan bases.
Trailing Arizona are elite programs like Duke, North Carolina and Kentucky, as well as notable schools like Arkansas, Texas and Syracuse, Marquette and Oklahoma State.
- Rich Rodriguez- UA football coach - Monday September 15University of Arizona head coach Rich Rodriguez previews the Wildcats' game against Cal.
- Bearing Down with Adam and Jarrett - Sept. 11 - Thursday September 11Adam and Jarrett talk about a close win at UTSA and a home date vs. Nevada.
- Rich Rodriguez - Arizona head coach - Monday September 8University of Arizona football coach Rich Rodriguez joins Doug and Wolf
- Bearing Down with Adam and Jarrett - Sept. 3 - Wednesday September 3Adam and Jarrett talk about a comfortable win and a tricky road trip.
- Mark May, ESPN College Football Analyst - Tuesday September 2Should UCLA be concerned about their performance against Virginia?