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AP: 4016428b-dee1-4181-86df-61ac8781afc9
Arizona Diamondbacks' Paul Goldschmidt rounds the bases on a solo home run off Los Angeles Dodgers relief pitcher Paco Rodriguez in the fourth inning of an exhibition spring training baseball game Monday, March 18, 2013, in Glendale, Ariz. (AP Photo/Mark Duncan)
On a day where big money contracts were being passed out like fliers for strip clubs on the Las Vegas strip, Paul Goldschmidt's extension will hardly be the headliner.

Unless you're a D-backs fan.

Justin Verlander got $180 million (maybe more if it vests). Buster Posey got $167 million. Tony Romo got $108 million, including a reported $55 million in guaranteed money that caused Donovan McNabb to unintentionally break the Internet for about 15 minutes.

While Goldy getting paid $32.5 million isn't comparable, it is significant.

My friend Nick Piecoro at the Arizona Republic points out it's believed to be the most money a positional player has ever received with less than two years of major league service. Clearly the D-backs are impressed with his work ethic, with his potential and fear he may end up costing them more than that if left alone.

From where I sit it goes beyond that. I have a sense that, now that Justin Upton is gone, Goldschmidt is the most recognizable (popular?) player on the roster. The guy that -- when he comes up to bat -- you're most likely to tell your wife "Hey honey, can you hold on a sec? Goldy's up. I wanna see what he's going to do."

In an embarrassingly unscientific poll, I have decided that if you put 100 Diamondbacks fans in a room and told them to buy a jersey of one current D-backs player, Goldschmidt is the one they'd choose above the rest.

He's the closest thing they have to a Face Of The Franchise. And since the last FOTF had an entire section of the stadium named after him, giving Goldschmidt $32 million seems to be the reasonable, logical and subtle thing to do.

Dave Burns, Co-host of Burns & Gambo

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