Most figure the Arizona Cardinals will be better in 2013 than they were in 2012.
How much better remains to be seen, but in a story where NFL.com's writers were asked which teams have reason for optimism, Adam Rank chose the Cardinals.
There is a lot of buzz around the NFC West, with the Seattle Seahawks, San Francisco 49ers and even the St. Louis FC generating some preseason hype. And it's all well deserved. However, the Arizona Cardinals have many reasons to be optimistic this year.
Last season, the Cardinals started 4-0 (including a win at New England) before the bottom fell out. Now, with new quarterback Carson Palmer and new coach Bruce Arians to go along with a standout defense, the Cardinals should be able to challenge for the NFC West title.
Rank's comments seem to echo much of what has been said about the Cards, that they certainly improved but have the unfortunate challenge of residing in what might be the NFL's toughest division.
Other teams listed are the Kansas City Chiefs, New York Giants and Miami Dolphins.