Updated Mar 2, 2013 - 10:40 am
Arizona Cardinals ranked last in Twitter followers among NFL teams
With organizations now extending their respective brands to social media outlets like Facebook, Twitter and Instagram, popularity can now be measured in terms of likes, photo comments and total followers.
It's an area that the Arizona Cardinals are apparently struggling with at the moment.
According to an online survey put out by the Wall Street Journal, the Cardinals are currently ranked dead last in Twitter followers among the NFL's 32 teams. At the time of the poll, Arizona had just 44,245 followers -- nearly 25,000 less than the next team on the list (Jacksonville Jaguars).
It seems the Cardinals aren't the only local team in town struggling to attract online popularity, though.
The least-followed teams are typically small-city losers—or are in Arizona. When it comes to Twitter followers, the Cardinals, Coyotes and Diamondbacks rank in the bottom three in their respective sports.
Being savvy with social media doesn't necessarily translate to on-field performance, however. While the New England Patriots (556,859 followers) were ranked No. 1 on the NFL list, the New York Jets and Dallas Cowboys also made the top 3. Both teams failed to make the postseason in 2011 and 2012.
It should be noted, that several Cardinals players have adjusted just fine to social media on an individual level. Larry Fitzgerald (1,503,558 followers), Darnell Dockett (171,936 followers) and Jay Feely (70,837 followers) have each in their own right become fan favorites on Twitter.
Dave Dulberg, Web Content Editor - ArizonaSports.com
- Report: Cardinals LB John Abraham arrested, charged with DUI in Georgia in June
- Notes from the Nest: July 28, 2014
- Cardinals' Jonathan Cooper: 'I felt OK' after first practice with pads
- Cardinals WR Michael Floyd on 2014 training camp: 'Everything comes faster'
- Teddy Williams looking to make Arizona Cardinals as a cornerback
- Lorenzo Alexander- Cardinals linebacker - Monday July 28Lorenzo Alexander gives his take on replacing Daryl Washington and praises former teammate London Fl
- Darren Urban, Arizona Cardinals reporter - Monday July 28Cardinals reporter Darren Urban discusses team improvements and which player he thinks will have a b
- Antonio Cromartie, Cardinals defensive back - Monday July 28Antonio Cromartie talks about his expectations for this year's Arizona Cardinals.
- Bruce Arians, Cardinals head coach - Monday July 28Cardinals coach Bruce Arians talks about the first days of training camp and what he's seen from pl
- Dave Pasch, Voice of the Arizona Cardinals - Monday July 28The voice of the Cardinals Dave Pasch shares his first impressions of training camp.