Daytona selling soon-to-be-defunct seats
DAYTONA BEACH, Fla. (AP) - Daytona International Speedway is selling soon-to-be-defunct seats from the front-stretch, which is being drastically overhauled.
The famed track teamed up with Fanatics Authentic, an online company that sells memorabilia, to offer fans the opportunity to own a piece of speedway history.
Daytona is selling fans their grandstand seats as well as signage and other memorabilia, all of which will be obsolete after the $400 million renovation dubbed "Daytona Rising." The project is expected to be completed in time for the 2016 Daytona 500.
The sports memorabilia retailer is offering ticketholders the option to take home their exact seats during a pre-sell. Non-ticketholders can purchase generic seats and additional speedway relics. Fans who purchase items from Daytona will begin to receive memorabilia in September.
"From the day we announced the Daytona Rising project, we received a lot of interest from fans, industry partners and even drivers in purchasing seats and other memorabilia from the speedway," track president Joie Chitwood III said.
Added Ross Tannenbaum, CEO of Fanatics Authentic: "The fond memories of the iconic motorsports landmark can now live on in fans' households in a unique way."
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